WHO WE ARE
Atleta Filipina is a platform for Filipino women in sports.
We are committed to covering women's sports stories in the Philippines through multimedia content and equipping women to take their space in the country's women's sports ecosystem through clinics and workshops.
WHAT WE DO
Our purpose is to serve the women's sports community in the Philippines
MISSION
VISION
To build an abundant future for women in sports
How It Started?
Atleta Filipina was launched on January 18, 2024.
The brand was born out of a study conducted by the Founder Beatrice Go called "Investing in Women's Sports Content" for the Australian Broadcasting Corporation International Development's Women In News and Sport (WINS) Initiative. The study revealed a demand for quality women's sports content on social media, the primary channel for media consumption in the Philippines.
Through the guidance and mentorship of Splice Media, a startup that helps build viable media businesses, and other friends from the sports industry, Atleta Filipina found its place in the Philippine sports scene and exists to serve the needs of the country's women's sports community.
Beatrice Go
The Founder
Beatrice, or more commonly known as “Bee”, is a multimedia journalist, speaker, trainer and entrepreneur who has served in the Philippine sports scene for over 15 years.
She started her media career in Nobel Peace Prize-winning newsroom Rappler, where she covered the Tokyo 2020 Olympics, 2018 Asian Games and three editions of the Southeast Asian Games
Bee continues to share Philippine’s women’s sports stories to the world in ABC Australia, Al Jazeera and South China Morning Post.